Ecotourism Australia Certified Businesses Reach $1.11B P/Year

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Last year Ecotourism Australia’s certified businesses combined annual revenue reached over a billion dollars for the first time. This year the total has reached $1.11B!

“This huge result demonstrates the resilience and growth potential of tour operators who focus on delivering quality products” said Rod Hillman, CEO of Ecotourism Australia. “The Ecotourism industry in Australia is making huge strides forward with a 6% growth in revenue over the past year”

  • The combined annual revenue of Ecotourism Australia’s certified operators rose by 6% in 2014/15 to $1.11B.
  • Using the Tourism Research Australia (TRA) multiplier of 1.9 shows the financial contribution of Ecotourism Australia’s certified operators in 2014/15 is $2.12B.
  • Victoria has shown the highest individual State increase with a staggering 23% growth in combined revenue during 2014/15 with the certified operators contributing revenue of nearly $160M for the year.
  • Queensland remains the engine room of ecotourism in Australia with a 7% increase in 2014/15 and a combined revenue of over $560M pouring into their economy from the hard work of their Ecotourism Australia certified operators.
  • NSW added solid growth of 14% generating close to $135M to their economy.
  • WA is steady in its contribution of $112M.
  • SA, Tasmania and NT struggled in a tough year with small reductions but still contributed over $150M to their economies.

“Australia’s ecotourism operators have focused on quality and yield” said Rod Hillman, CEO Ecotourism Australia, “This has been demonstrated by Ecotourism Australia’s certified operators making up 40% of the finalists at the 2014 Tourism Awards, a third of all winners at the awards and 20% of all sellers at the 2015 Australian Tourism Exchange (ATE). Not a bad effort by a group of 500 hundred of Australia’s best tour operators!”

The vast majority of ecotourism operators are based in regional centres creating sustainable jobs, development and a sense of pride within the community. Each and every Ecotourism Australia certified operator has committed to delivering quality tourism products, running a sustainable business and making direct contributions to the environment they work in and the community they live in.

Over a quarter of Ecotourism Australia’s certified operators have been certified continuously for longer than ten years, many fifteen years and more, clearly demonstrating the sustainability of our industry and the value they place in Ecotourism Australia’s certification.


Rod Hillman – 0427 279 414

T: +61 7 3252 1530 | F: +61 7 3257 0331 | E:
Office: 6/67 O’Connell Terrace, Bowen Hills QLD 4006

How Aussie’s travel: the latest stats for June 2013

Tourism Research Australia has just released their Quarterly results of the National Visitor Survey for Travel by Australians for the year end June 2013.

Overall, the findings indicated an increase in domestic travel. 75.3 million overnight trips taken in Australia by Australians aged 15 years and over, visitor expenditure amounted to $51.4 billion, and Aussie’s spent 288 million nights away from home. Each of these statistics saw an increase of 3% over the same period in 2012.

67% of visitors travelled within their state or territory of residence, with 33% venturing interstate. The states to receive the most visitors were New South Wales (33%), Queensland (26%) and Victoria (20%). Respectively, the most popular states for visitor nights were New South Wales, receiving 29%, followed by Queensland (26%) and Victoria (20%).

47% of domestic overnight visitors travelled with the main purpose of holidaying. While 31% were visiting friends and relatives, and 16% travelled for business.

The most popular types of accommodation for overnight visitors was a friend or relatives property (37%), followed by a hotel, resort, motel or motor inn (26%). While the most popular forms of transport used for overnight trips were a private vehicle (72%) and air transport (24%).

For more detail or to access the full report, click here.