T-QUAL Accreditation is celebrating the people and the passion that represent Australia’s symbol of tourism quality, the T-QUAL Tick, through its ‘Q-Factor’ campaign launched today. The campaign puts the spotlight on quality tourism by showcasing some of the unique personalities at the heart of the tourism industry.
The T-QUAL Tick helps consumers to make more informed choices by being able to readily identify Australia’s quality tourism products and services.
Tourism businesses that carry the T-QUAL Tick have undergone rigorous assessment to ensure they deliver a quality experience. These businesses are members of quality assurance schemes, such as ECO and ROC certification programs, that have met the requirements of T-QUAL Accreditation.
Some of Ecotourism Australia’s certified operators will be featured in the campaign:
The T-QUAL Grant program is a fantastic opportunity for tourism operators who already have innovative development ideas in the pipeline to put the cogs into gear and receive funding to help set the process in motion. We’re excited to see how our certified operators ideas develop.
For more information on the T-QUAL Grants program, click here.
Monday 25th March 2013 marked the start of T-QUAL’s latest promotional campaign!
World renowned Chef and T-QUAL ambassador, Matt Moran, kicked off the world’s first blogger race around Australia. A campaign that will see the bloggers racing around Australia to visit some of the country’s quality tourism experiences.
During the eight day race, the bloggers from Mummy Smiles (Natalie Birt), YTravel (Caz Makepeace) and A Beach Cottage (Sarah) will put their skills to the test whilst experiencing tourism products endorsed by the Australian Government’s national symbol of tourism quality – the T-QUAL Tick.
This is an Australian Government funded initiative under T-QUAL Grants. In partnership with the Department of Resources and Energy and Tourism, Tourism Australia, Parks Australia and the three National Landscapes of Queensland, Tourism Queensland will help operators on the Great Barrier Reef, in the Wet Tropics and in Australia’s Green Cauldron to embrace new trends in experience development.
Travellers around the world are looking for meaningful experiences that connect them to special places, people and cultures. While the Great Barrier Reef is one of the world’s most aspirational holiday destinations, feedback from visitors suggests we could do more to truly excite, engage and inspire.
Great Barrier Reef tourism operators have been confronted with increasing competition from cheaper reef destinations, declining visitor numbers, underwhelmed visitors spreading negative word of mouth and negative global press.
Experience Development Forums to help tourism operators on the Great Barrier Reef develop signature experiences will be held in the coming weeks. They give opportunity for participants to:
Explore the strategic insights, research findings and current worldwide trends in experience development
Gain practical tools and advice on how to shift from selling a product to giving visitors a memorable experience
Discover benefits of this shift for your business – increased yield, market share and greater advocacy from visitors
Be competitive on the global stage and tackle declining visitor numbers
Attendees will walk away with practical tools and ideas to create world class memorable experiences in their business. A number of these ‘ideas’ from the forums will receive support and mentoring over six months to help bring that idea to reality.
Discussion forums will be held and online resources will be available to businesses located in each of Queensland’s National Landscapes.
Join the Experience Development Forums in your region:
7 November 2012, Tourism Queensland Head Office – Southern GBR Session