Secretary General, UNWTO highlights Sustainability in Tourism’s Top 5 priorities

At the Annual CAUTHE Conference 2014 held in Brisbane last week, during his keynote speech, Dr Taleb Rifai, Secretary General of United Nations World Tourism Organization urged the major players in tourism globally to prioritise sustainability.

With the latest UNWTO statistics reporting 1.8 billion travellers crossed international waters globally in 2013, Dr Rifai outlined the huge impact that would be made if each of those travellers made simple, sustainable travel choices throughout their journey.

1.8 billion travellers equates to approximately 1 out of 7 of the world’s population. Think of the impact of 1 out of 7 people consciously making travel choices based on local, environmentally responsible and ethical tourism practices?

Dr Rifai highlighted the growing trend of consumers demanding more destinations and products that match their expectations as responsible and ethical. This is great news for our certified operators. Ecotourism Australia’s certified operators practice ecotourism principles, demonstrating economic, environmental and social sustainability.

To learn more about Ecotourism Australia’s certification programs, please click here.

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