David Sheldon, Chair of the Australian Regional Tourism Network (ARTN), has drawn attention to recent statistics surfacing through the Tourism Satellite Account that show that tourism outperformed the Australian economy, as a whole, by 50% in 2012/2013.
Additionally, tourism GDP rose 3.7% compared to overall growth of 2.4%, and employment within the tourism industry also rose by 2.1% to 543,000 during this period. This is positive news for the tourism industry Australia-wide.
With tourism as one of the Australian economy’s major drivers and regional tourism contributing 45%, or the equivalent of over $52 million a day, ARTN has taken the opportunity to draw focus to the importance of allocating resources for the development of regional tourism.
Mr Sheldon says, ‘ARTN believes that to maintain these levels of growth, it requires more than just marketing; additional work needs to be undertaken, behind the scenes, in the area of professional development, development of best practice case studies for destination management and re investment in our aging products and experiences … Australia needs to back its strengths and recognise that tourism is an economic development strategy for Australia, which can provide employment and business opportunities across the country’.
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