Using online and mobile communication technologies is now part of our daily routine and has therefore become a vital part of any successful marketing campaign.
It is quite an important step for the tourism industry as we can now reach anyone anywhere at anytime, promoting destinations and activities or even defending a cause.
Reaching the consumers directly on their phones or tablets, through apps, websites, blogs or social media platforms is a way to engage them and strengthen the impact of a marketing campaign. It is widely accessible, interactive and targets relevant consumers who will not only read, but also hear your message.
Online and mobile communication platforms are perfect tools to promote tourism, ecotourism and environmentally friendly practices. They are a great way to promote and exchange information about worldwide sustainable practices, endangered destinations and must-do experiences.
The International Ecotourism Society has recently published an article about the topic with a few ideas worth a look for inspiration.
Western Australia App – Brought to you by Tourism Western Australia, it puts thousands of places to see,explore, eat, drink and stay at your fingertips – not only in Perth but around the state.
Seafood Watch offers recommendations on ocean-friendly seafood, provides information on how each item should be fished, and lets the customers add names of local stores and restaurants that have sustainable seafood.
The full article is available here.
Ecotourism Australia is calling all certified operators and travellers to share their images or news stories to showcase the best of Australia’s eco experiences and tourism operators who are making a difference!
Look out for these logos when booking your next holiday and send us your pictures, we will make sure to spread the word!
Ecotourism Australia is currently working on increasing their social media presence and raising awareness about ecotourism in Australia and all the fantastic experiences ECO, Climate Action and ROC certified tourism operators and EcoGuides have to offer.
Part of this campaign is the new collection of images “10 Little Things That Will Brighten Your Day” shared on Facebook weekly. Currently featuring the best snapshots shared by Ecotourism Australia’s certified operators during the week, the collection aims at showing the diversity of activities, landscapes and wildlife available through these travel experiences.
It is a way to show travellers and Facebook fans that they have a choice when it comes to travelling and that they can decide to have a lower impact on the destination they visit while on holiday.
Follow Ecotourism Australia on Facebook
You can send your pictures to firstname.lastname@example.org or share them on our wall
On 1st June Australia will celebrate National Whale Day!
The initiative was launched in 2008 by IFAW (The International Fund for Animal Welfare) and is a celebration of the whales and dolphins that migrate to our coastlines annually and Australia’s position as a world leader in whale conservation.
It is an opportunity to raise awareness of, and discuss solutions to, the threats facing whales and their environment including commercial whaling, threats posed from noise pollution, climate change, vessel strikes, marine debris and by-catch and entanglement.
If you want to get involved in National Whale Day you can visit IFAW’s website to find out new ways for people to support the campaign or you can take part in community events such as paddle out, morning tea, informative talk, etc. A map of events is available here.
A good way to learn about these creatures and help with their protection is to go on an ECO certified whale watching trip. Visit our website to find a whale watching experience in your area.
And if you can’t go on National Whale Day, the season has just started so you will still get a chance to have a whale of day!
Congratulations to Waltzing Matilda Charters who have achieved Ecotourism Certification.
Waltzing Matilda Charters offer sailing tours around the Whitsundays and the Great Barrier Reef Marine Park.
Waltzing Matilda Charters take visitors to some of the best spots in the Whitsundays, including Blue Pearl Bay on Hayman Island, Nara Inlet on Hook Island, magnificent Whitehaven Beach and Cid Harbour on Whitsunday Island.
For more information on Waltzing Matilda Charters, please visit their website.
For more information on becoming Ecotourism certified, please visit our website.
As some of you might know, the decision to place the Great Barrier Reef on a list of World Heritage Sites in Danger has been postponed until February 2014. The decision was originally to be made this June but has been delayed while it awaits new information from the Queensland and Commonwealth governments. So what does it involve?
The List of World Heritage in Danger is designed to inform the international community of conditions which threaten the very characteristics for which a property was inscribed on the World Heritage List, and to encourage corrective action.
When a site is added to the List of World Heritage in Danger it allows the World Heritage Committee to allocate immediate assistance from the World Heritage Fund to the endangered property. It also alerts the international community to these situations in the hope that it can join efforts to save these endangered sites.
The current list covers sites in Central & South America, Europe, Middle-East, Africa and Asia.
The detailed list of all the current World Heritage Sites in Danger is available here.
For more information about World Heritage Sites in Danger you can visit UNESCO’s World Heritage Sites website.
Congratulations to Whitsunday Escape for getting Ecotourism Certification!
Whitsunday Escape‘s fleet consists of power cruisers, power catamarans, sailing catamarans and sailing yachts. Self-contained and fully equipped for extended cruising, the boats are ideal to organise a tailored and unforgettable trip to discover the wonders of the Whitsundays.
The bareboat charter company offers a briefing on minimal impact boating and a selection of tips and recommendations for the perfect boat trip.
For more information visit Whitsunday Escape’s website.
For more information about Ecotourism certification visit our website.
Welcome onboard to Barossa Tourism Services!
Barossa Tourism Services has achieved Advanced Ecotourism certification for the following products:
- Treasured Memories Accommodation
- Tour Barossa
Barossa Tourism Services and their Getaways Reservation Service have also received Climate Action Business certification.
Treasured Memories Accommodation is a selection of properties in the beautiful Barossa Valley and Tour Barossa offers a choice of Barossa Valley and Clare Valley wine tours, private tours, airport transfers and charters.
The Barossa region known for its European heritage and its legendary wines has certainly a lot to offer. Wine, food, history and beautiful landscapes make the area a destination that is not to be missed.
For more information visit www.barossatourism.com, www.treasuredmemories.com.au and www.tourbarossa.com.
For more information about Climate Action and ECO Certification visit our website.