This April the Australian government has begun a new campaign to promote Australian tourism, trade and investment in the Chinese market. The ‘Australia Week in China’ will be held in Shanghai, China’s commercial and financial capital. A campaign which will ride on the success created due to the G’Day USA program which marks 10 years in 2013.
Prime Minister, Julia Gillard said the week would feature a range of events and activities including a campaign to attract more Chinese tourism to Australia, cultural activities showcasing contemporary performing and visual arts, a gala dinner in Shanghai and investment activities including targeted meetings with potential Chinese investors.
“It will be held in the second half of 2014 to coincide with Tourism Australia’s Greater China Travel Mission, which attracts more than 120 Australian tourism operators,” Ms Gillard said.
She said China is now Australia’s biggest trading partner and most valuable inbound tourism market, with a record 625,000 Chinese visiting Australia during 2012, up 16 per cent on the previous year.
“It will support Australian exports and attract foreign investment, including in the tourism, innovation, clean energy and infrastructure sectors.”
Investment in these sectors is hopefully a positive move for Ecotourism Australia certified operators as reports on the Chinese ecotourism market indicate Australia being the top destination for ecotourism experiences.