Regional tourism is set to benefit from a significant marketing campaign with Jetstar to mark the 30th anniversary of the initial inscription of Tasmania’s Wilderness World Heritage Area.
The campaign was announced by Jetstar CEO Australia, New Zealand David Hall and the Minister for Tourism Scott Bacon. As part of the campaign, Jetstar will provide potential visitors with Wilderness World Heritage Area itineraries to help them plan their visit to the State.
Through direct marketing, social, print and digital media, visitors will be linked through to the Jetstar Tasmania microsite that features World Heritage Wilderness itineraries to assist visitors in their planning.
“With our World Heritage Wilderness spanning about a fifth of the island, from the south west tip, across the west and up to Cradle Mountain, this campaign will support regional tourism activity and showcase the very best aspects of our natural landscape,” Mr Bacon said.
Added to the World Heritage List in 1982, the Tasmanian Wilderness World Heritage Area covers over 1.4 million hectares (or about 3.46 million acres) and represents about 1/5 of the area of the island state of Tasmania. It protects vast tracts of high quality wilderness, which harbours a wealth of outstanding natural and cultural heritage.