Recent research has found that Australia is the world leader in quality of its natural environment. With 40% of respondents saying that nature was a top 5 consideration when considering a holiday – with Australia topping the ratings with its world class beauty and natural environment. At the 2012 World Ecotourism Conference, the United Nations World Tourism Organisation (UNWTO) announced that they predicated the demand for ecotourism would grow at 10-12% per annum compared to the total demand for travel, which they predicted would grow at 3-4% per annum. With this information in mind now is the time to consider a career in ecotourism. This kind of growth will see great opportunities for the industry.
So what is Ecotourism? The definition adopted by Ecotourism Australia is: “Ecotourism is ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation”.
What role does Ecotourism Australia play? As the peak national body for the ecotourism industry, formed in 1991 as a not-for-profit organisation it has significantly contributed to long term environmental sustainability on a national and global level through its ground breaking and world class ECO, EcoGuide, ROC and Climate Action Certification programs.
Tourism operators certified with Ecotourism Australia help travellers choose and experience a genuine and authentic tour, attraction, cruise or accommodation that is environmentally, socially and economically sustainable. The Certification programs assure travellers that certified products are backed by a strong, well managed commitment to sustainable practices and provides high quality nature-based tourism experiences.
If you’re interested in a career or becoming involved in the Australian Ecotourism industry visit Ecotourism Australia’s website to view the full list of our Certified Tourism Operators, Green Suppliers and Members.