At a China Tourism Industry Forum, the Minister for Tourism, Martin Ferguson, officially launched the Welcoming Chinese Visitors program to a group of industry leaders on 12 December 2012. The launched coincided with celebrations for the 40th anniversary of bilateral relations.
The Minister for Tourism, Martin Ferguson AM MP, speaking at the China Tourism Industry Forum, highlighted the increasing importance of Chinese tourism to Australia. “Figures released this year have shown China overtaking the United Kingdom as our number two market by visitor numbers, in addition to being our most valuable,” Minister Ferguson said.
“Global competition to attract Asian visitors is fierce and intensifying, meaning government and industry must ensure Australia caters to the demands of this fast growing market. To assist the industry to grow Chinese inbound tourism, the training modules were today launched for the Welcoming Chinese Visitors project, a key deliverable of Tourism 2020.”
From 12 December 2012, operators all over Australia will be able to express their interest in this program from the dedicated website Welcoming Chinese Visitors.
“The $1.2 million Welcoming Chinese Visitors project will help the tourism industry take advantage of the opportunities being presented by the Asian Century,” said Minister Ferguson.
The program, delivered by specialist training organisation, AVANA, in partnership with China Ready & Accredited, and TAFE NSW Western Sydney Institute, will commence in February 2013 and will help operators get ready for the increase in Chinese visitors. Participants will receive practical and well-informed information on the market, its needs and expectations and assistance in navigating the complex distribution channels required in taking products to the market.
“In addition, China Ready & Accredited has been endorsed by the national tourism accreditation framework, T-QUAL, and this will give businesses they accredit the opportunity to use the T‑QUAL Tick, the national symbol of tourism quality.
“The Australian Government is continually investing in our relationship with China. This year alone we have launched of the latest There’s Nothing Like Australia campaign in Shanghai, started to roll out the $48.5 million Asian Marketing Fund and expanded Tourism Australia’s presence in China through the 2020 China strategy.
“There is still further to go and building on our 2011 Memorandum of Understanding with the China National Tourism Administration, we must continue to strengthen our partnerships with Chinese tourism authorities.”
For more information on the Welcoming Chinese Visitors project please visit the website.
Click Here to view the ministers full media release.