As part of the Australia’s National Landscapes Program, Tourism Australia has launched a series of Landscape Positioning Guides.
These guidebooks are aimed at helping stakeholders to implement their Landscape Position appropriately by suggesting ideas and providing inspiration for experience development. They can be a very useful tool when dealing with marketing and promotion aspects of the business.
The series covers the Australian National Landscapes, all offering a unique approach to nature and culture. The following areas are covered:
- Australian Alps
- Australia’s Coastal Wilderness
- Australia’s Green Cauldron
- Australia’s Red Centre (currently being reviewed)
- Australia’s Timeless North
- Flinders Ranges
- Great Barrier Reef
- Greater Blue Mountains
- Great Ocean Road
- Great South West Edge
- Kangaroo Island
- Ningaloo – Shark Bay
- The Kimberley
- Wet Tropics
The Australia National Landscapes Program is an initiative aiming to achieve conservation, social and economic outcomes for Australia and its regions by promoting nature based tourism experiences. This program is the result of a partnership between Tourism Australia and Parks Australia and will help to ensure the sustainability of natural and cultural experiences for visitors.
The documents can be downloaded from Tourism Australia’s website via the following link.
For more information about the Australia’s National Landscapes Program, please visit their website.