G Adventures Social Revolution

When any company is forced to change the name that they have traded under for 22 years, it can often spell disaster. However founder of G Adventures (formerly Gap Adventures), Bruce Poon Tip, saw it as an opportunity to move the company to a whole new level.

G Adventures set about creating a revolution through social media. The company’s award-winning “You’ll Never Forget It” campaign became a viral sensation, inspiring people around the world to become part of the community of ‘travellers’ rather than ‘tourists’.

Bruce will speak at The Global Eco Asia-Pacific Tourism Conference on Monday 15 October and his presentation will be accompanied by a significant local announcement which industry professionals will not want to miss!

For further information please visit www.globaleco.com.au

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s