When any company is forced to change the name that they have traded under for 22 years, it can often spell disaster. However founder of G Adventures (formerly Gap Adventures), Bruce Poon Tip, saw it as an opportunity to move the company to a whole new level.
G Adventures set about creating a revolution through social media. The company’s award-winning “You’ll Never Forget It” campaign became a viral sensation, inspiring people around the world to become part of the community of ‘travellers’ rather than ‘tourists’.
Bruce will speak at The Global Eco Asia-Pacific Tourism Conference on Monday 15 October and his presentation will be accompanied by a significant local announcement which industry professionals will not want to miss!
For further information please visit www.globaleco.com.au