MEDIA RELEASE: ULTIMATE GUIDE TO GREEN TRAVEL IN AUSTRALIA LAUCHED AT GLOBAL TRADE SHOW

Featuring 1400 of Australia’s  environmentally sustainable and culturally responsible travel experiences, Ecotourism Australia’s 2012/2013 Green Travel Guide has been launched today at Australian Tourism Exchange before the international travel trade and media.
This definitive guide to Australia’s most credible and authentic Green Travel experiences will allow both the travelling public and the travel industry to identify those experiences which meet the growing consumer demand for eco travel choices.
“We are seeing research all the time that shows the growth in demand for environmentally responsible travel options” Kym Cheatham, CEO, Ecotourism Australia said.  “Just last month, Trip Advisor research showed that 71% of travellers plan to make more eco-friendly choices compared to 65% in the previous year.”
This years Green Travel Guide features Eco Lodges of Australia, along with all the Green Travel Leaders, as well as a wide variety of accommodation, tours and attractions in every destination in Australia.
An environmentally friendly hard copy is available for purchase through Ecotourism Australia for AUD39.95 by emailing eco@ecotourism.org.au
A free online version will be available in coming weeks.

For more information contact: Kym Cheatham, Chief Executive Officer, Ecotourism Australia E: ceo@ecotourism.org.au, M: 0427 279 414 www.ecotourism.org.au

 Ecotourism Australia was formed in 1991 as an incorporated non-profit organisation, and is the peak national body for the ecotourism industry. Ecotourism Australia aims to grow and promote ecotourism and to assist tourism operators to become environmentally sustainable, economically viable and socially and culturally responsible.

Ecotourism Australia’s certification program ECO is a world first. It provides objective monitoring and auditing of organisations’ ecotourism claims and provides travel agents and tourists with an assurance of best practice ecological sustainability, natural area management and quality ecotourism experiences.

In 2011, Ecotourism Australia was one of only ten organisations recognised globally by the UN Supported Global Sustainable Tourism Council.

Ecotourism Australia added ROC (Respect Our Culture) Certification for Indigenous Tourism operators and Climate Action Australia Certification to help the tourism industry work towards a more sustainable future.

In 2008, Ecotourism Australia was awarded the prestigious World Travel and Tourism Council “Tourism for Tomorrow” Award for Conservation at the World Tourism Summit in recognition of Ecotourism Australia’s significant contribution to the conservation and preservation of natural heritage.

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